Rooted in Ease.
Frank Rae is an Australian-born, women-led label making considered, versatile womenswear with a resort soul. Structured where it counts and easy everywhere else, each piece is built to be worn often, styled instinctively, and kept far longer than a season — on her terms.
The mission
A softer pace, a lighter way.
We design for ease — but never at the cost of intention. Structured where it counts and easy everywhere else, our pieces carry her from coastal mornings to city evenings without a second thought.
Tactile fabrics, flattering cuts, quiet confidence — made to be worn often and kept far longer than a season. Like a well-worn favourite, on her terms.
Future of Frank Rae
Crafted consciously. Worn endlessly.
Our whole reason for being is fewer, better pieces — worn often and kept far longer than a season. So we design for longevity first, in both quality and relevance.
That shapes real choices. Where a piece needs to hold its shape and survive years of real life, we'll choose durable fabrics — including some synthetics — over fibres that look greener on paper but wear out in a season. A garment you keep is the most sustainable thing we can make.
Everything around it stays considered: orders ship in 100% biodegradable mailers, with minimal packaging and paper across the business. And we work hand-in-hand with our makers — visiting our factories, holding production to safe, ethical standards, keeping the dialogue honest.
We're not chasing perfection. We're committed to the long view: making things worth keeping, and doing better as we grow.