Welcome to Frank.
Rooted in Ease.
Frank Rae is an Australian-born label defined by refined simplicity, feminine ease, and thoughtful design.
We create considered pieces for the woman who dresses with intention — who finds freedom in minimalism, flirty numbers and beauty in subtle detail.
Each piece is designed to stand alone or layer seamlessly with the next, creating an interchangeable wardrobe that travels well, wears often, and simplifies the everyday.
We champion versatility — silhouettes that shift with you from season to season.
Led by women, for women, Frank Rae is a quiet celebration of ease & understated confidence.
The mission
A softer pace, a lighter way.
We design with clarity and calm in mind — timeless silhouettes that transition from coastal mornings to city evenings.
Our collections speak to effortless resort dressing, elevated through tactile fabrics, flattering structure, and quiet confidence.
This is fashion that doesn’t chase trends, but instead moves with ease — like a well-worn favourite.
Future of Frank Rae
Crafted consciously. Worn endlessly.
Whilst we aim to be the best we can in sustainability and conscious creating, we are not perfect.
Our garments are designed for longevity — both in quality and relevance. In some cases, we work with fabrics and threads such as acrylic, nylon and polyester, this is to ensure our garments are durable. Our garments are packed in 100% biodegradable mailing pouches, wrapped with limited use of textiles or reuse able items and we have limited paper use within our business.
We partner closely with our makers to ensure safe, ethical production, regularly visiting our factories and maintaining honest dialogue.
As we grow, so does our commitment to learning, evolving, and doing better — for our community and the world we live in.